Once Upon a Farm, the children’s organic food brand co-founded by Hollywood actor Jennifer Garner, has taken a major step onto Wall Street after successfully completing its U.S. stock market debut. In a clear sign of investor confidence, Jennifer Garner’s Once Upon a Farm secures nearly $198 million in its U.S. initial public offering, the company confirmed on Thursday.
The Berkeley, California–based company and certain existing shareholders sold roughly 11 million shares, priced at $18 each. The final price landed squarely in the middle of the proposed $17–$19 range, signaling balanced demand from institutional investors. Following the offering, the IPO valued Once Upon a Farm at approximately $724 million, based on the total number of shares outstanding detailed in its prospectus.
Riding a Reawakening IPO Market
The listing comes at a time when the U.S. IPO market is showing renewed momentum. After several subdued years, activity began to recover in the second half of 2025, and market watchers expect 2026 to bring a stronger pipeline of high-profile listings. Analysts say pent-up demand from investors is helping companies with compelling growth stories find receptive audiences again.
Founded in 2015 by Cassandra Curtis and Ari Raz, Once Upon a Farm expanded its leadership team in 2017 when Garner joined as a co-founder alongside John Foraker, the former CEO of Annie’s. Since then, the brand has built a loyal following among parents seeking organic, minimally processed food options for children.
Growth Story Meets Supply Chain Risks
The company offers a wide range of products for kids of all ages, including cold-pressed fruit and vegetable pouches, frozen meals, and oat-based snack bars. Industry experts note that shifting consumer preferences toward organic, health-conscious diets continue to benefit brands that emphasize clean ingredients and transparency.
However, Once Upon a Farm also flagged potential risks in its IPO filing. The company sources a substantial portion of its fruits and vegetables from Mexico and South America and warned that trade barriers or geopolitical tensions in those regions could lead to ingredient shortages and higher costs. Analysts have echoed these concerns, cautioning that trade uncertainty may still weigh on consumer-focused companies with global supply chains.
Trading Details
The offering was led by Goldman Sachs and J.P. Morgan as joint lead book-running managers. Shares of Once Upon a Farm are set to trade on the New York Stock Exchange under the ticker symbol OFRM.
With its strong brand recognition, celebrity backing, and focus on nutrition-led products, Once Upon a Farm’s public market debut positions it as one of the more closely watched consumer IPOs in the reopening equity landscape.
